Nike Launches New Fitness Program via Xbox
A new fitness training program for the Xbox was launched yesterday by Nike as part of it’s strategy of tie up with Kinect motion sensor controller.
This is a personalized training experience combining the Nike’s athlete training with Kinect’s motion sensor technology.
Fitness freaks can define a goal, create a custom program and measure progress with Kinect’s real time feedback technology.
Earlier to this, Nike had launched Nike + iPod Sport Kit after their tie up with Apple which allowed people to put the device in their footwear and connect it to iPod Nano.
Usually Nike is associated with Sports freaks but this is the first time it is coming up with some program for fitness for everyone.